21 Real Estate Marketing Strategies: How to exponentially grow your business in 2023

If you're a real estate agent, you know that the market is constantly changing. What worked in 2017 may not work in 2023. So how do you stay ahead of the curve and market your services effectively? Here are some marketing strategies that are sure to be successful in 2023.

If you're not active, engaging, and networking online as a real estate agent, then you're missing out. According to a National Association of Realtors research, 97% of buyers start their property search online, highlighting the critical necessity for real estate brokers to have a strong online presence. In today's Real Estate Market, it's crucial to be active on social media platforms, maintain a website with up-to-date material, and blog frequently. By doing this, you may cultivate trust and credibility with potential customers, stay at the top of their minds, and gradually expand your company. Uncertain about where to begin? No problem - there are plenty of resources and guides online that can help you get started on your Real Estate marketing journey.

If you don't have a real estate marketing strategy yet, it's time to get started! We've created this list of our top 21 real estate marketing strategies for anyone who wants to dominate their industry.

1. Define who you are and who you aren’t

Real estate is a very competitive industry, so it's important to have a clear understanding of who you are and who you aren't as a business. This means having a clear understanding of your business's values and mission. Once you know what makes your business unique, you can start to build a strong branding strategy around it. There are a lot of different marketing channels available, so it's also important to understand which ones are the best fit for your brand.

By taking the time to define who you are as a business, you'll be able to create a more focused and effective marketing strategy that will help you achieve your business goals. So ask yourself, what makes your business unique? What can you do better than anyone else? Are you a luxury brand that appeals to high-end buyers? Are you a family-oriented company that specializes in finding the perfect home for growing families? Once you have the answers to these questions, you can start to build a strong branding strategy around them.

2. Know your target market

Real estate is a complex and competitive industry, so it's important to make sure you're targeting the right audience with your branding and marketing. One way to do this is to create an avatar or a fictional representation of your ideal client.

Give your avatar a name, age, gender, occupation, hobbies, and anything else that will help you get into their mindset. Once you know who you're speaking to, you can more easily refine your messaging to align with their pain points and problems. You can also segment your target market based on factors like location, income level, and family size.

By taking the time to understand who you're trying to reach, you can put yourself in a better position to succeed in the real estate market.

3.  Allocate a Budget for Marketing Expenses

Real estate agents must have an allocated budget for marketing their properties. There are many platforms that agents can use to market their listings such as real estate websites, email marketing, social media marketing, and postal marketing.

Real estate agents should focus their marketing efforts on the channels that will produce the best ROI. For example, if most of your buyers come from online searches, then you should focus your budget on real estate websites and SEO keywords.

Sites like Zillow and Trulia receive millions of visitors each month, making them an ideal platform for promoting your listings.  If your brand is well known in your community, then print marketing may be a better option for you to drive traffic to your website or listings.

Email marketing is another effective way to reach your target audience. You can use email to stay in touch with past clients and potential leads, and you can also use it to promote special offers or open houses. Knowing how much money you're willing to spend on marketing and which channels will work best for your business is crucial for success in real estate.

4. Create an outstanding website

Your website is one of the most important tools in your branding arsenal, so it's important to make sure it's saying the right things about your business. Your website should be an extension of your brand, and it should tell your story in a way that resonates with your audience. It should be professional and polished, but also friendly and inviting.

In order to give your business, the best chance of success, it's important to have a website that is both visually appealing and easy to navigate.

Your website is often the first point of contact between you and potential clients, so it's important to make a good impression. In terms of design, keep things clean and simple. Use high-quality images and videos to give visitors a taste of what your brand is all about.

When it comes to content, focus on Real Estate 101-type articles that will help educate your audience about the industry. By providing valuable information, you'll not only build trust with potential clients but also position yourself as an expert in your field.

5. Make your listings visible on as many sites as possible

In the past, most Real Estate agents would list their properties on one or two sites. However, today it's becoming increasingly common to list properties on multiple sites—including your own website. There are several benefits to this approach.

First, it helps to broaden your reach and expose your listings to a wider audience.

Second, it helps build your brand and increase name recognition.

And when potential buyers find your listings, you want to make sure they have all the information they need to make a decision. That's why it's important to include detailed descriptions, great photos, and virtual tours. And of course, easy access to Google Maps and Google Earth. By taking these steps, you're increasing your chances of making a sale.

6. Focus on SEO

Real estate businesses that want to succeed online need to focus on SEO. This is a set of practices that work together to get your site to rank high in search engines. This includes optimizing your website for search engine algorithms, as well as creating compelling content that will draw people to your site.

SEO is an essential part of any online marketing strategy, and it should be a priority for any business that wants to be successful online.

By focusing on SEO, you can ensure that your website will be visible to potential customers and that you will be able to attract more leads and convert them into clients.

Great SEO is a combination of:

On-page optimization: This is all about making sure your website and its content are properly optimized for both search engines and your target audience. This includes things like making sure your titles and meta descriptions are catchy and relevant, using keyword-rich headers, and ensuring that all your images have alt text.

Off-page optimization, on the other hand, is all about promoting your website and its content on other channels to build up its authority and improve its SERP ranking. Some common off-page SEO tactics include guest blogging, social media promotion, directory listings, and backlinking.

7. Create a Newsletter

Real Estate businesses can use newsletters as a Marketing Strategy to reach their audiences. Newsletters should be sent biweekly or monthly and may include recent blog posts, company updates, feature spots in the community, your recent listings, and real estate news. Anything that will awe your audience.

Real Estate businesses can use newsletters to stay top of mind with their audience and nurture relationships that may lead to future business opportunities. Newsletters are an effective way to reach your audience and should be used as part of your Real Estate business marketing strategy.

8. Work on your Social Media Presence

Real estate is a business, and like any other business, it needs to have a social media presence. But what separates a successful social media profile from an unsuccessful one? The key is creating valuable content that engages your audience while also educating them about your business.

A well-crafted social media plan will share your listings photos and videos, but it will also tell your story and give people a reason to follow you. And while it's very important to post regularly, it's even more important to make sure that the content you're sharing is high quality. When it comes to social media, it's better to focus on quality over quantity. By taking the time to create meaningful content, you'll set yourself up for success in the ever-changing world of real estate marketing.

With so many platforms out there, it can be tough to know which ones to focus on. In general, the best platforms for sharing real estate content are the ones that have the most users and the most engagement. That means Facebook, Twitter, and Instagram are all good places to start. LinkedIn is also a good platform for sharing real estate content, especially if you're targeting a business audience. If you're just getting started with social media marketing, these are the platforms you should focus on.

9. Participate in Virtual Meetings

Real estate is a business that is all about networking. You need to meet people to learn about new opportunities and to build relationships that can help you further your career. However, networking can be difficult, especially if you're trying to juggle a busy work schedule. That's where virtual meetings come in. Platforms like Brokerloop, Clubhouse, Meetup, Entre, and Eventbrite are great places to network without leaving your office.

You can meet like-minded people and collaborate with them while building authority in your industry. Best of all, you can do it all from the comfort of your desk. So, if you're looking for a way to boost your real estate business, consider participating in virtual meetings. It's a great way to make connections and grow your career.

10.  Host a Webinar & Repurpose your content on other platforms

Hosting a virtual event, like a webinar, can be a great way to reach a wider audience and build your authority in the real estate business. Pick topics that will interest people in your community, like sellers, buyers, and other entrepreneurs. You can repurpose your content for other social media platforms and Youtube. By hosting a virtual event, you can connect with more people without having to leave your office or workplace.

11.  Add social share buttons to property pages and blogs

Adding social share buttons to property pages and blogs is a great way to get more exposure for your listings. When home shoppers find a property they like, they'll be able to easily share it with their friends and family. This can help generate word-of-mouth marketing for your business and potentially lead to more interest in your properties. Plus, it's a quick and easy way to add more value to your customers. So why not add social share buttons to your next property page or blog post? Your readers will appreciate it!

12. Run social media ads

Marketing your business on social media can be a great way to reach new customers and build relationships with existing ones. However, organic reach can be limited. That's why running social media ads can be such an effective way to grow your business.

With Facebook, in particular, you can target very specific demographics and interests, making sure that your ads are being seen by people who are most likely to be interested in what you have to offer. So, if you're looking to take your social media marketing to the next level, consider running some ads. It could make all the difference in terms of growth and success.

13.  Create Pinterest boards for your listings.

Pinterest is a powerful platform for marketing and advertising, and it can be especially useful for businesses in the real estate industry. By creating Pinterest boards for specific listings, businesses can provide potential buyers with a wealth of information and visuals. In addition to photos of the property, boards can highlight features and benefits of the area, making it easier for buyers to envision themselves in the space.

Pinterest advertising can also be targeted to reach a specific audience, making it an effective way to reach potential buyers who are interested in your listings. Overall, Pinterest is a great tool for marketing and advertising real estate listings.

14.  Set up your Email Marketing Campaign for success

Email marketing might not be the only outbound marketing you do — but it’s among the most important. Despite the emergence of social media and other communication forms, email remains one of the most effective ways to reach both existing and potential customers. Email also offers one of the highest ROI for marketers, making it an essential part of any outbound marketing campaign.

There are many different types of email marketing, from newsletters and promotional emails to educational content and product updates.

No matter what kind of email you send, there are a few key elements that all successful campaigns have in common.

First, make sure your email list is clean and up to date; no one wants to receive irrelevant or unwanted emails. Second, personalize your messages as much as possible; recipients are more likely to engage with an email that feels like it was written just for them.

Finally, focus on delivering value; whatever you include in your email, make sure it’s something that your recipients will find useful or interesting. With these tips in mind, you can step up your email marketing campaign and start seeing better results.

15.  Build your Google Profile

Google business profiles are an essential tool for real estate businesses. Not only do they provide basic information about your company, but they also allow users to call or book appointments, read and leave reviews, view listings and prices, and get a feel for your brand and expertise. In addition, Google business profiles are a great way to connect with potential customers and build relationships.

By verifying and editing your business information, you can both help customers find you and tell them the story of your business. And with Google Search and Maps, potential customers can learn more about your business before they even step through your door. Plus, Google My Business offers insights so you can track how often people view and interact with your listing.

Ready to get started? Creating or claiming your business listings on Google is simple: Visit google.com/business to get started

16.  Request endorsements and testimonials from previous clients.

When you're in the business of selling homes, testimonials from previous clients can be immensely helpful in boosting your credibility and winning over new customers. After all, nothing speaks more forcefully to your competence and professionalism than the endorsement of a satisfied customer. So be sure to reach out to happy homebuyers and ask for testimonials after they've had a positive experience working with you. And if you can, try to get a picture of them as well. These testimonials can be incredibly valuable in growing your real estate business.

17.  Offer virtual tours

As a real estate professional, one of the best ways to serve your clients is by offering virtual tours. In today's market, virtual tours are a great way to give buyers a comprehensive, accurate preview of a property prior to visiting in person. Not only do virtual tours save buyers time, but they also provide an opportunity to view the property from the comfort of their own homes.

Most platforms, like Zillow, offer easy ways to create virtual tours. With just a few clicks, you can provide your clients with a valuable service that will save them time and energy.

18.  Use the right keywords and hashtags

Keywords and hashtags are important. Keywords help potential clients find your content, and hashtags can help to categorize and organize your content. But how do you know which keywords and hashtags to use?

Start by thinking about the keywords and phrases that potential clients might use when searching for a real estate agent. Make a list of these keywords and then research which hashtags are most popular in the real estate industry.

Once you have a good understanding of which keywords and hashtags to use, make sure to include them in your content. This will help potential clients find you more easily, and it will help you build a stronger online presence.

19.  Attend Networking Events

Networking events can be a great way to meet new people and expand your professional network. Whether you're looking to make new connections in your industry or build relationships with potential clients, networking events can provide an invaluable opportunity to connect with others.

However, it's important to attend networking events with the right mindset. Be open to meeting new people and exchanging business cards. Be sure to follow up with new contacts afterward and keep the lines of communication open.

If you are interested in attending a networking event, there are several platforms that you can use to find events within your zip code and industry. Eventbrite and Meetup are two popular options. Networking events can be a great way to boost your career and connect with other professionals in your field.

20.  Consider a Niche

In any business, it's important to stand out from the competition. In the real estate industry, this can be especially challenging since there are so many agents to choose from. One way to make your business more memorable is to focus on a specific niche.

For example, you could become the go-to real estate agent for High-Net-Worth Individuals, dog owners, families with kids, or first-time homeowners.

By catering to a specific group of people, you'll be able to better meet their needs and build a reputation as a trusted expert in your field. In a saturated market, niche marketing can be a great way to set yourself apart from the rest.

21.  Plan your brand strategy

As a real estate business, one of the best ways to stand out is to have great content. Content can include everything from blog posts and articles to photos and videos.

A content plan is essential for any business, but especially for a real estate business. Platforms like Canva offer templates and tools to help you create and schedule your content ahead of time. This way, you can be sure that your branding is consistent and that your posts are regular.

You can also look for social media freelancers who can help you manage your content strategy.

Signday offers real estate feed Canva templates and social media management packages to help you get the most out of your content. With good planning, you can make sure that your content is engaging, informative, and branded consistently across all your platforms.