The THREE Things You MUST Do To Create A Consistent Branding Strategy
What tactics do you use to make sure you show up consistently for your brand?
Do you have a set routine for your workday? Maybe you start by checking your email and then head to a meeting. Or maybe you work from home in the morning and then go into the office later in the day.
There's no wrong way to do it, as long as you're getting your work done.
But what about your brand? How do you make sure that you show up for it consistently?
⚡ Here are three tactics that can help.⚡
#1: Check in with yourself regularly
The most important thing is that you check in with yourself on a regular basis. How are you feeling? What message do you want to share with the world today? When you're clear on your own intention, it's much easier to show up for your brand in a consistent way.
#2: Set Aside Time for Brand-Related Activities
In order to show up consistently for your brand, you need to set aside time specifically for brand-related activities. This might mean setting aside an hour each day to work on social media or blocking off a few hours each week to work on marketing materials. Whatever it is, make sure that you schedule time for your brand just like you would for any other appointment.
#3: Keep Your Promise
Finally, once you've set your intention and scheduled your time, it's important to actually keep your promise. Show up for your brand when you say you will, and put in the effort that you've pledged.
Maybe you want to reach your ideal clients using social media, newsletters, or networking events, whatever your choice is. Make sure you are consistent with your message.
Plan your content like a pro
Our company, Signday, specializes in legal and real estate businesses, which means that our clients are always on the go. However, connecting with people is a must, which is why we use platforms that help us schedule content across social media. This allows us to be SMART and use all of the resources out there to create content and schedule our posts in advance.
So if you're looking for a way to free up some time in your schedule, be sure to check out content scheduling platforms like Hootsuite (Great if you are planning to advertise), Brokerloop (Awesome for real estate agents that want to build their brand and connect with other professionals in the industry), Later (Perfect, if you love visuals) or even you can just schedule your content from your Facebook Business Suite if your main focus is Facebook and Instagram.
